Have you ever wanted to use your marketing prowess to change lives? To save them? Cope Notes is searching for a skilled Marketing Specialist who is passionate about making the world a better place by improving the mental and emotional health of youth, adults, and families worldwide. If you can see yourself revolutionizing the way schools, businesses, healthcare providers, governments, and other organizations support their communities, we want to meet you!
As our first marketing team member, this dynamic role will own marketing from campaign idea to results: driving subscriber and organizational growth, building our lifecycle programs, and setting, tracking, and hitting marketing KPIs. Get ready to build, plan, and execute marketing that helps more people feel better, every day, in a fast-paced, social-good startup environment!
Responsibilities
Consumer growth (B2C)
- Plan and run campaigns that drive free-trial sign-ups, conversion to paid, gifting and renewals
- Own the subscriber email and SMS lifecycle, from welcome and trial nurture to win-back
- Manage organic social accounts day-to-day (Instagram, Facebook, LinkedIn)
- Drive community and creator partnerships, and find opportunities to expand our existing affiliate program
- Run and optimize paid social and search within an agreed budget
Organizational growth (B2B)
- Create sales collateral for employers, schools, healthcare and government buyers: one-pagers, decks, case studies and ROI messaging
- Support outbound and inbound lead generation with webinars, events, conference presence and targeted campaigns
- Work with sales/partnerships to track pipeline sourced by marketing
- Set and track Google Alerts
Brand, content and PR
- Produce blog posts, SEO content, video and testimonials, and repurpose founder content (speaking, TEDx, podcasts)
- Support PR and media outreach (print, TV, podcasts, etc.)
- Create and manage our press page
Measurement
- Maintain reporting on CAC, trial-to-paid conversion, retention, and channel performance
- Run A/B tests on the website, landing pages, campaigns, and emails, share what we learn, and identify new potential initiatives from the data
- Help manage campaign spend and coordinate with freelancers or agencies
Our ideal candidate is:
- Experienced, with 3+ years in marketing, ideally at a subscription, consumer app, health/wellness, or mission-driven company
- Versatile across content, social, email, and at least one paid channel
- Tool-savvy with lifecycle tools and CRM (ideally HubSpot) and analytics (GA4, Meta Ads Manager, Bing Webmaster)
- A strong communicator, with excellent writing and editing skills and an eye for design
- Data-driven: they know what data they need and which metrics to track, and can read a dashboard and change course based on results
- A self-starter who takes projects from idea to finish, blending strategic thinking with hands-on execution on a small team
- Mission-minded: passionate about mental health advocacy, sensitive to the subject matter, and respectful of the people we serve
Bonus points for:
- B2B or B2B2C experience selling to HR/benefits, schools, or health plans
- Experience with graphic design programs such as Canva
- Proficiency with at least one AI model (qa, Claude, Gemini)
- Familiarity with SEO/AIO best practices, keyword research, and discoverability tools (AnswerThePublic, Ubersuggest, Semrush)
Why work with us?
The compensation range for this position is $55,000-$70,000
Cope Notes helps people all around the world improve their mental and emotional health on a daily basis. How? Our text-based platform combines peer support and positive psychology to train the brain to think in healthier patterns. We work with governments, businesses, schools, families, and even individuals like you every single day to stop stigma and save lives.
Plus, we’re not afraid to have a bit of fun while we’re at it 🤠 While mission-driven, we know that a sense of humor goes a long way, and that work-life balance is essential to self-care. A career with Cope Notes provides a profound sense of purpose and tremendous opportunity for rapid advancement in a fast-paced, hands-on, yet uniquely positive and laid-back startup atmosphere. Our team enjoys the freedom to manage their own schedule and the creative license to shape strategy, messaging, product, culture, and even employee benefits.
And at the end of the day, we sleep soundly, knowing that our work is truly making the world a better place 😌
